(1) The insurer must always act honestly, fairly and professionally vis-à-vis policyholders in their best interests in performing his or her distribution activities. Distribution activities are deemed to include
1. giving advice,
2. preparing insurance contracts, including contract proposals,
3. concluding insurance contracts, and
4. participating in the management and performance of insurance contracts, in particular in the event of a claim.
(2) Subsection (1) also applies to the provision of information on one or more insurance contracts on the basis of criteria chosen by a policyholder via a website or other media, as well as to the establishment of a ranking of insurance products, including a price and product comparison, or a discount on the price of an insurance contract, if the policyholder is able to conclude an insurance contract directly or indirectly via a website or other medium.
(3) All information relating to the distribution activities, including advertising messages, which the insurer addresses to policyholders or potential policyholders must be fair and unambiguous, and may not be misleading. Advertising messages must always be clearly recognisable as such.