1. Member States shall take appropriate measures to promote and facilitate an efficient use of energy by small energy customers, including domestic customers. These measures may be part of a national strategy.
2. For the purposes of paragraph 1, these measures shall include one or more of the elements listed under point (a) or (b):
(a)
a range of instruments and policies to promote behavioural change which may include:
(i)
fiscal incentives;
(ii)
access to finance, grants or subsidies;
(iii)
information provision;
(iv)
exemplary projects;
(v)
workplace activities;
(b)
ways and means to engage consumers and consumer organisations during the possible roll-out of smart meters through communication of:
(i)
cost-effective and easy-to-achieve changes in energy use;
(ii)
information on energy efficiency measures.